The title is clickbait, please bear with me & I will try to redeem myself. If you do an internet search with that same title in the search box, what you’ll find is a series of links to pieces & papers that suggest exactly the opposite is true. Women, it turns out, are generally better investors than men. Guys seem to run on testosterone-addled brains that make them do silly things when it comes to investing. So women who are investing generally outperform men. However, this is not about which gender makes for a better investor. It’s about those women who are not saving & investing for their long-term financial security.

The challenge for women as group is that fewer women are investing, as a proportion of their gender population. Those women who are not saving & investing may have exposure to greater retirement challenges. Women are more likely to face poverty in retirement than men. There is a gender pension gap that results in a great number of women surviving on lower income in retirement.

Despite all the progress with gender equality over time, it’s just not enough. There are still glass ceilings that women butt up against in the workplace. Many companies pay women less than men for doing the same job. Some women are channeled into lower paid & temporary or part-time jobs. And women tend to be the ones that take career breaks to raise children. All these things lead to a lower lifetime income. And lower lifetime income can lead to a lower retirement income from savings & pension plans, including the Canada Pension Plan, for women. With women living longer than men, this only adds to their challenges for retirement. Women, on average, will need a bigger retirement nest-egg than a man, to take them through that longer retirement phase. And many women are not saving & investing enough, early enough, to counter that predicament.

While women continue to work on fixing all those other issues of inequality, saving & investing should be a priority from the earliest working years. Don’t trust your neanderthal male partner to do it for you. We’re not that good at it! This is one area where women can seize the advantage. By starting early. Given enough time, an early start can level the playing field.

Why do I care? Because my wife is likely to outlive me by, not just years, but decades. For some of us, the challenges only come to light much later in life. And I have kids, including a daughter. I’d like them to get started early too. I wish I’d known more in my younger years.

Unfortunately, the kind of people who are reading this stuff are probably already engaged & knowledgeable. You are likely already saving & investing towards a more secure financial future. But if you have friends who are not, please encourage them to start. Investing looks like a digital casino to those unfamiliar with it. But it doesn’t have to be. And, as I’m sure you know, it’s not so intimidating once you take the time to learn a little. Please share your knowledge with those who might benefit from it. And if you have kids, regardless of gender, help them get started on the path early. Unfortunately, the urgency to get started early only becomes obvious much later in life!

If you want to help a friend get started, encourage them to read Double Double Your Money.

Important – this is not investing, tax or legal advice, it is for entertainment & educational purposes only. Opinions are my own, so do your own due diligence & seek professional advice before investing your money.